From AAAA President's Cockpit
Evolving to Remain Relevant
The next generation of personnel comprising our Branch will be different from those of generations past. Army Aviation will continue to evolve and so must the professional association that supports them and their families. AAAA needs to look to our next generation of leaders, the “millennials” – both in Aviation and as future leaders of the Association.
AAAA can look intimidating, or just plain OLD, to many in this new generation. Millennials are creative, independent and self-starting. We’ve got to make AAAA more flexible, adaptable, and relevant if we are to continue to attract this generation to AAAA not only as members, but as future leaders within AAAA.
Through previous meetings, focus groups, and even Survey Monkey we’ve heard:
- There’s no truly mobile device, app like, AAAA experience
- Get the magazine on the web – go digital
- The Info File is outdated
- AAAA is not relevant to ROTC and West Point cadets
- AAAA needs to market to millennials to reach the next generation
On October 20th this year at the AAAA Board Meeting we unveiled an entirely new brand for your Association. It’s based on what you told us were the four most important reasons you belong to an association of professionals.